Originally from Transylvania – the land of forgotten wilderness and fairytale mountains – Ioana had her first Start-Up experience with 17. This turned out to be a big learning experience. Ioana followed the educational path with an M.A. in Business Informatics and an MBA in Innovation and Business Creation from TUM & UC Berkley.
Since 8 years she has been helping different companies to develop solutions for their complex ERP Systems. Starting with 2011 she settled with MAN, as an IT-Consultant and intrapreneur.
Visionary urban mobility business models get a boost through collaboration. If the public administration, science and entrepreneurs, industry and citizens come together, magic concepts might emerge.
Five questions to the mentor:
- What does ‚Future Mobility’ mean to you?
This picture from my childhood days says it all:
Mobility is not only the backbone of a city, but also one of the major contributors to our modern life. The big current challenge is: how to make a shift in the paradigm to a more sustainable, on-demand future mobility, while enjoying the commodity of our current lifestyle. Accessibility and carbon neutrality are for me the main criteria for the mobility of the future.
- What motivates you to coach teams on Startup Weekend – Die Alm?
I am an idealist. Thus, my main motivator as a coach for the Startup Alm is helping the teams to be prosperous and build something amazing. Some of the greatest innovations and business models come from Entrepreneurs. These great people with high determination and motivation to change a piece of our world inspire me.
- What business model is great example for ‚Future Mobility‘?
I am a big fan of Local Motors: they crowdsource futuristic vehicle models from hobby-designers that want to make the world a better place. The winning concepts will then be taken to the next step: the production is also executed with the community in local micro-factories enabled by 3D printers (see the Local Motors Berlin Challenge).
They are basically disrupting the well-established giant automotive industry with a crowdsourcing, cost-effective and lean-production alternative.
- Which area of mobility needs to be disrupted?
Urban mobility and logistics have a huge potential and need smart alternatives. For example: the global smart urban mobility infrastructure and services market is expected to grow from $5.1 billion in 2015 to $25.1 billion in 2024 (Source: Navigant Research).
- Where do you integrate mobility into your daily life?
Almost everywhere: getting to work, shopping, visiting friends and family or even using Skype as alternative to long distance travel. Mobility is such an important factor for our civilized world – the demand for sustainable, safe and affordable mobility can only increase over the next years!